Monday, September 21, 09

Amanda Wakeley (And Her Team) Loves London!

This year, as we celebrate 25 years of London Fashion Week, Amanda and some of her team reveal why London is so special to them and choose an image that captures their love of the capital.

Amanda Wakeley (Creative Director)

Amanda Wakeley

“I adore walking in Kensington Gardens at dawn with my dog Lola. Whatever time of the year it is a magical oasis in the heart of London. When I’m there, I can really feel the seasons – whether it’s the short winter days with the mist rising from the Round Pond as the sun comes up, or the parakeets darting from branch to branch and singing out loud in the summer months. What a privilege to have this on our doorstep.”

Lola in Kensington Gardens

Bridget Bowen (Retail Manager)

Bridget Bowen

“The first picture is outside Chelsea registry office on 6 May 1983. As a child I lived in Africa and used to spend my half-term holidays in Chelsea Manor Street – being on the Kings Road in the ’60s and early ’70s gave me my love for fashion.

Chelsea Registery Office

So I joined Jaeger ( who had  best training scheme at the time) in 1975. 10 years later, there I am standing outside the new flagship store in Regent Street as the General Manager, with a live camel (Jaeger was famous for its camel hair coats) and a glass of bucks fizz, celebrating the iconic company’s centenary. 100 years later, London Fashion Week started.

Bridget Outside Jaeger With A Camel!

I love London and have always worked and lived in the West End,  Knightsbridge and Chelsea and have celebrated the eclectic fashion swings that emanate from the street and Londoners’ innovation and individual style. My passion is selling beautiful clothes that make you feel better about yourself and with a wardrobe full of Amanda Wakeley you can cocoon your body in luxury every day.”

Gail McClelland (Ecommerce Manager)

Gail McClelland

“When I first moved to London five years ago, my sister took me to Portobello market. At the time, London seemed so foreign and huge but Portobello market was like nothing I’d ever seen before – an Aladdin’s cave of vintage treasures. Being a total clothes fanatic I felt like I had died and gone to retro heaven. I remember stumbling across the most perfect pair of vintage Eley Kishimoto shoes in my size (that I still wear and love) in the first five minutes – after that, I was hooked.

Vintage Clothing at Portobello market

I know Amanda gets inspiration from Portobello market also. She says that ”it still holds the thrill of the hunt for that fabulous piece that will inspire so many other pieces.”

The market continues...

Two years ago I finally moved to West London and I now live five minutes from Portobello market and all its charms, which still haven’t worn off.”