Thursday, August 15, 13

Amanda Wakeley Announce Flagship Store Opening

Amanda Wakeley is delighted to announce  that the brand will open a flagship store on Albemarle Street in the heart of London’s Mayfair this Autumn. The new flagship will house our expanding collections of ready-to-wear, cashmere, beach and accessories, in addition to the bespoke, demi-couture Atelier collection.

The boutique will be located at 18 Albemarle Street, opposite Browns hotel, in a stunning London townhouse. The building will be transformed to create a chic and welcoming space reflecting the Amanda Wakeley lifestyle.

Amanda Wakeley Flagship 18 Albermale Street

At Amanda Wakeley, we hold the number 18 of particular importance, as a symbol of life and prosperity:

The Hebrew word for “life” is חי (chai), which has a numerical value of 18. The custom has arisen in Jewish circles to give donations and monetary gifts in multiples of 18 as an expression of blessing for long life, as a consequence of this.

There are 18 chapters in the Bhagavad Gita, an Indian book about spiritual guidance, which is contained in the Mahabharata, which has 18 books.

A shape looking like 18 in Arabic numbers is formed by the lines on the palm of the right hand.

In Chinese tradition, the number 18 is normally 十八 (shí bā), but it can also be read as 幺八 (yāo bā), which sounds like 要发 (yào fā), meaning that one is going to prosper. Thus, building floors numbered “18″ are often very expensive in China.

Of the store opening Amanda says: “I am so excited to be opening a flagship store in the heart of London’s Mayfair. It has always been a dream of mine to showcase my lifestyle range in the setting of a Mayfair townhouse where the product sits in a warm, inviting yet glamorous environment …I want the customer to feel completely “at home” the minute they walk through the door. I am hugely enjoying the process of creating the interiors to reflect this with our Clean Glam\London Cosmopolitan aesthetic.”