Tuesday, January 5, 10

The Amanda Wakeley Personal Shopping Experience

To celebrate the opening of our brand new Private Client Room in our new flagship store, we invited one of our favourite fashion journalists, Nathalie Wermeille from www.emergingfervour.com along to enjoy a day of personal shopping.

The new SS10 collection featured above can be viewed here

Nathalie was met by Bridget Bowen, our Head of Private Clients at Amanda Wakeley.  Nathalie’s brief was to firstly find an outfit that she could wear to work through the day that could easily take her on a night out also.

mustard_dressNathalie wears Stretch Wool Sleeveless Dress in Chartreuse

Secondly, she wanted a really luxurious dress that could be worn to a wedding in South Africa, where she could look truly glamorous for this special occasion.  She wanted something flattering, elegant and eye-catching in a colour that would really compliment her complexion and her hair colour.

blue_dressNathalie wears Ribbon Long V Neck Dress in Lapiz

She also wanted help with introducing leather accessories into her wardrobe, and to find the perfect outfit for those days when only flat shoes will do.


Left Image – Nathalie wears Short Scuba Dress, only available in stores.
Right Image – Nathalie wears a selection from the SS10 collection with the Wide Wrap Belt in Black

Of course, most of all, Nathalie wanted to look gorgeous, stylish and utterly feminine. Mission accomplished!


Left Image – Nathalie wears Eyelet Drape Short Dress in Mink
Right Image – Long Cross-Strap Jersey and Tulle Dress in Grape which is only available in store.

We asked Nathalie how she felt after her experience with us:

‘’My Amanda Wakeley personal shopping experience was a day to remember. It was the first time I had tried on Amanda Wakeley clothes so I came looking for some advice and guidance to seek out the perfect styles to suit me.

The shop itself is a haven of calm and I immediately felt relaxed and pampered in the luxurious Private Client room above the flagship store on Fulham Road.

After Bridget (the Head of Private Clients at Amanda Wakeley), showed me outfit after outfit and talked me through what she felt would work for me, I got increasingly excited as the collection mixed and matched into amazing outfits and incredible one of pieces.

I could have walked away with several outfits on the day as Bridget’s put me into colours and shapes I would have never chosen for myself. From office to party outfit, everything seemed to fit like a glove and made me feel amazing.

I walked away with a different outlook on my style and what I can wear (a lot more than I ever thought!)  It’s a really special and empowering experience I would recommend to every woman out there.’’

To make a personal shopping appointment with our Private Client team, please call Bridget Bowen on 020 7352 9701 or email Bridget at bb@amandawakeley.com