Call us on +44 (0)20 7352 3115
View Amanda Wakeley's latest range of designer day, evening and bridal dresses for women. The collection includes tailored long and short designer dresses.
Privacy Policy

AW Retail Ltd respects the privacy rights of its online users and recognizes the importance of protecting the information collected about them.

This privacy policy sets out how AW Retail Ltd uses and protects any information that you give AW Retail Ltd when you use this website.

AW Retail Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.

AW Retail Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 29th May 2012.

What personal information we collect

When placing an order with us for the first time, you will be required to register with us and complete certain required fields on an order form. We may provide you with and/or ask you to use passwords and other means for you to be able to access certain areas of the Site such as My Account. Where we do so, it is on the condition that you shall be responsible for ensuring that such Secure Access is kept secure and confidential at all times.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Cookies

What are cookies?

Cookies are very small, completely safe and secure text files which are downloaded to your computer or mobile device when you visit a website or application. Your web browser (be it Safari, Internet Explorer, Google Chrome or Mozilla Firefox) then sends these cookies back to the website or application every time you come back so that your user preferences could be recognised.  Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

How we use cookies

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

What cookies we use on our site

1) Anonymous analytics cookies:

Whenever a user visits our website, web analytics software provided by a third party generates an anonymous analytics cookie. These help us find out whether or not you have visited our website before, how many individual unique users visit the site, what pages they look at most frequently etc. Analytics provide anonymous user behaviour information.

2) Social Website cookies:

Our website allows you to ‘Like’ and share content on social media networks like Facebook and Twitter. This functionality is enabled through use of third party cookies. In this case, privacy implications vary and are dependent on the privacy settings you have chosen when registering with the social media sites.

3) Session Cookies:

Session cookies are used for users’ movement through the website. They allow you to proceed through many pages of a site quickly and easily without having to authenticate or reprocess each new area you visit. Session cookies are not stored on your computer. They expire when you close your web browser.
4) Geo-targeting cookies:

Our website allows purchases in various currencies depending on your location. In order to display the correct prices and content to users around the world, we use geo-targeting cookies to identify what country your web browser request is sent from.

How can you control cookies

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. You can alter the settings of your browser to prevent automatic acceptance of cookies, or delete cookies that have already been set.

If you wish to restrict or block web browser cookies on your device, you can do this in your browser settings:
Apple Safari Users
Internet Explorer Users
Mozilla Firefox Users
Google Chrome Users

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

How your information may be used
AW Retail Ltd may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience.

We will also use your details to fulfil and deliver your orders as well as manage your online account. Your personal information will also be checked with credit agencies to prevent fraud. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

We may also use your personal information to send you marketing updates but only ever in accordance with your preferences. We do not sell your details onwards to for example third party marketing companies.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors’ needs.

Where AW Retail Ltd promotes special events, limited edition products or online competitions and email address data is collected, email addresses will automatically be included in our regular newsletter subscription service. Subscribers may however unsubscribe at any time by using the unsubscribe link at the bottom of all email communication.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Amanda Wakeley Estore, First Floor, 25 Eccleston Place, London, SW1W 9NF.