About us

About Us

Amanda Wakeley about

Amanda Wakeley is a British heritage luxury brand that captures the style sensibilities of its Founder and Creative Director, Amanda Wakeley. The collection, recognised for clean lines, impeccable fit and sports luxe details is designed to take women through every aspect of their life’s journey with effortless chic. Encompassing everything from beautifully cut ready-to-wear pieces, luxury handbags, accessories, and a world-renowned wedding dress collection. Amanda’s Wakeley Wardrobe provides stylish solutions for the multi-tasking Wakeley Woman.

Founded in 1990, Amanda’s clean-glam aesthetic resonated with tastemakers from its very inception with the late Princess of Wales and Queen Rania of Jordan both being early adopters of the brand. Amanda has consistently dressed some of the world’s most glamorous women with her designs seen on the likes of Beyoncé, Jennifer Lopez, Angelina Jolie, Michelle Obama, Scarlett Johansson and the Duchesses of Cambridge and Sussex.

The Amanda Wakeley flagship boutique, on 18 Albemarle Street provides the perfect setting to showcase the collection and the Wakeley lifestyle. Set in a three-storey townhouse in the heart of London’s Mayfair, Albemarle Street offers a home-away-from-home shopping experience with a relaxed and welcoming ambience. Launched in 2018, the monthly Wakeley Wellbeing initiative features Amanda in conversation with leaders in the world of health and wellbeing at the flagship store. Amanda Wakeley is also stocked in some of the world's leading department stores and as well as its online boutique, amandawakeley.com.

Since 1996, Amanda has co-chaired the committee for ‘Fashion Targets Breast Cancer’ having raised over twenty million pounds to fund vital breast cancer research.

Recognised as a leading force in the fashion industry, Amanda was made an OBE for her services to British fashion in 2010. Amanda has also won numerous accolades, which include a Natwest Every Woman Award and three British Fashion Awards.