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The Royal Academy of Arts will celebrate their 250th birthday this year. This remarkable anniversary will be marked by the opening of a major building redevelopment, as well as a year-long program of exhibitions and events run by the RA, including a campus wide takeover of the summer exhibition, which also celebrates its 250th year.
From June to August the exhibition will spill onto the streets with artist commissioned flags running up bond street, Regent Street and Piccadilly. Brands in the surrounding area have also been called upon to celebrate the importance and pleasure of art the best way they know how…
As you walk down the infamous Albemarle Street found in the heart of West London, here is where you will discover the subtle red light glowing in our flagship store window, ‘A midnight moth to a flame’ atop a dark ladder. Created by young artist Eve De Haan, this piece in particular was commissioned to be the main event surrounding our celebrations in honour of the anniversary.
To mark the momentous occasion, Amanda hosted her ART party at the luxurious store exhibiting numerous pieces of De Haan’s work on the warm evening of the 26th of June. Here was where you could find atmospheric music selected by Becky Tong and refreshing drinks upon the guests arrival by Tanqueray No10 Gin. The evening encouraged guests to browse the new collection as well as view the Eve's work on display.
Eve said: "The midnight moth to a flame neon represents how one can be drawn to the light of accomplishments. The ladder represents the journey towards our destination, and the uphill struggle it can sometimes feel trying to get to ones destination. This window piece is reflective of the beauty that can be found within a journey. The seven mirrors have been strategically place, to represent the seven days in a week that we judge ourselves. The aim of the piece is to show how ones journey to their destination can be challenging and cause us to reflect, but at the end of the day the journey begins and ends with yourself. The moth, a beautiful creature, has a beautiful journey, like us."
The moth-inspired collection began with Amanda's love of cashmere combined with her frustrations of losing a favourite item of clothing to a moth attack. The designer's humorous take on her own annoyance had planted the seed of potential to create moth appliques to be applied over the tarnished or worn cashmere. Viewing it as an opportunity to elevate rather than relegate, this fulfilled Amanda's desire for clothes to have longevity particularly in a world of over-consumption.
On the night a tailor, Sushi, joined us and applied the intricate moths to existing or new items of clothing to customise your cashmere.
The store will act as a gallery exhibiting Eve De Haan's work until 8th July in honour of the RA celebrations.