In Conversation With: Amanda & Rosie
In Conversation With: Amanda & Rosie
In Conversation With: Amanda & Rosie
World , Country , Wakeley Woman , City
In Conversation With: Amanda & Rosie

To celebrate the launch of our brand new Elements Parka, we sat down with Rosie van Cutsem, founder of TROY London, and Amanda to discuss how the two brands came to collaborate...  

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How did you both meet?

R: We were put in touch by a mutual friend who felt we would have a lot to talk about, and he was right! Amanda has built the most fantastic British brand and we love her luxury aesthetic. I have personally been a longstanding fan of her designs so the chance to work with her on this jacket was a dream. 

A: He was very right indeed! After chatting to one another we realised the huge potential of collaborating on something truly special. We’ve never done a coat like this before (it is highly technical) and I’ve been fond of TROY parkas for a while now so it was an opportunity too good to let pass by…

How did this collaboration come around?

R: We were discussing our mutual interest in designing beautiful pieces for a wardrobe that needs to work in both the city and the countryside. Both TROY and Amanda Wakeley customers are equally at home hailing a cab as they are swooping down the ski slopes, and we thought it was high time we pooled our creativity to design something special.

A: I have always felt strongly that any collaboration has to have true integrity to work well and the best are generally when each brand plays into the other's strengths. In this case we are known for beautiful luxe sportif daywear with a Clean Glam aesthetic and TROY has a strong name for beautiful British made outerwear with specialist finishes making their pieces truly functional.  

What has been both of your biggest inspirations for the limited edition Elements Parka?

A: The idea behind the collaboration was to create a Luxe Sportif Parka that would look as cool in the city, appropriate and functional in the country and yet layer up perfectly for use in the mountains... really a reflection on how many of us lead our lives now. We don't want or need 3 different jackets... we want one fabulous piece... this is the reason we decided to call it the Elements Parka… A piece that would keep you warm, cosy and cocooned against the elements. 

R: We decided that there needed to be a jacket that specifically met the needs of a woman who likes to leave the office and head to the mountains for a weekend of fresh air and exercise. This was the first concept of the Elements Jacket but we like the idea that is versatile to so many environments as it is water and windproof and therefore practical, but also has a very special luxury feel.

What is your favourite feature of the coats? 

R: The stunning trims brings a new level of indulgence to the signature TROY Wax Parka shape, but it is the spot-on detailing that I think sets it apart - the ski pass pocket in the left arm, inside pocket for valuables and hand warmer pockets all compliment the main zipped pockets for sunscreen and lipsalve... we know you need some serious pocketing to stay ahead in the mountains... or walking the dog in the park for that matter!

A: The sports luxe techno satin stripes, the signature Wakeley belt to cinch the waist and the luxurious hood... I love the combination of form and function in this piece. 

How would you style the Elements Parka? 

A: As I divide my time between London, the country and the mountains I will be using this piece a lot! I will throw it on over wide leg pants in the city, over jeans in the country and as part of my ski kit in the mountains (layered over a down jacket)... not to mention running through the airport where the numerous pockets will be essential.

R: I love the fact that this jacket is equally at home with jeans and a cosy knit, or thrown over a smarter outfit for dinner. It is a layering jacket so perfect through the seasons. I plan on unsnapping the trim and wearing it over a crisp white shirt in the warmer months.

Is there anything in the pipeline for another potential collaboration?

R: We are so excited to bring our brands together for the first time with the Elements Jacket, and who knows what 2019 will bring! 

A: Who knows, but we are so looking forward to sharing with you our very first collaboration, and hopefully not the last. 

Shop the Elements Parka online or pop in to our flagship store at 18 Albemarle St, Mayfair, W1.

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