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From a morning work-out to appointments at our flagship store, we take a look into the life of our Founder and Creative Director, Amanda Wakeley...
Watch the full video below
Amanda is an advocate for all things wellbeing and starts her day with a soft stretch and meditation in her home, usually alongside the lovely Lola. Mindfulness and both physical and mental wellbeing has been a large part of the brand since its launch in 1990. The desire to communicate her passion and advocacy for finding your inner peace soon led to the now re-occurring event, #WakeleyWellbeing held at our flagship store. These intimate Q&A style evenings have welcomed such brands as Anne Semonin, Terrence the Teacher and The Organic Pharmacy.
After her morning work-out, Amanda can usually be found in her office or in and out of meetings at the exciting AWHQ where all the creative, exciting developments take place...With mock designs adorning the walls, samples and swatches found on the table, AWHQ really is where the magic happens.
Amanda designed the flagship store to feel like a home to all of our #WakeleyWomen so trips are often made to catch up with the Albemarle team or to show clients or friends around. 18 Albemarle St is where we host all of our events and present new collections during LFW so it really has become the heart and home of the brand.
Shop Amanda's wardrobe here.