Ecommerce Manager

Amanda Wakeley is looking for an E-Commerce Manager to join its team and build the online presence of the brand as well as drive revenue through their e-commerce site.

The ideal candidate will have a passion to tell the brand story through the digital medium using all channels – e-store; blog; website and social media channels.

The Ecommerce Manager will be responsible for the operational side of the Amanda Wakeley website. Reporting to the Founder/Creative Director and Head of Buying & Merchandising, you will be responsible for the delivery of the online sales plans through direct management of the e-store content and all digital marketing channels.

You will be expected to deliver online revenue growth, increase customer acquisition, engagement and retention through innovative and strategic digital marketing initiatives, ongoing website optimisation and new system implementation. You will be confident with web analytics and continuously look for innovative ways to grow the online business. 


  • Implement and manage the ecommerce and digital marketing strategy for the Amanda Wakeley online presence.
  • Manage the external web developer team and third-party agencies to scope, recommend, implement and test new developments and ongoing site functionality and systems in accordance with the Ecommerce strategy to maximise the customer experience and drive sales.  
  • Manage the third party agencies to help drive customer acquisition, data capture and sales conversion, as well as maintain a solid retention strategy, ensuring relevant traffic to the site for retention of customers to be supported by both on and offline activity.  
  • Manage and maintain the SEO, Paid Search, Paid Social and Affiliates Marketing activities.
  • Manage the user experience of the website including site navigation, content strategy, customer journey, checkout flow and promotional campaigns across devices and recommend and implement changes as appropriate.  
  • Work with the Ecommerce Customer and Operations Co-ordinator to Ensure a seamless operational customer journey including fulfilment, payment methods, fraud management and customer services as appropriate.  
  • Create and maintain new and existing products on the Ecommerce platform. Re-write when necessary all product descriptions following best practises to make them SEO and customer friendly. Track products delivery dates and coordinate with the Merchandising team the launch in a timely manner.
  • Manage the Ecommerce photo shoots (Models and stills) - Sourcing the samples, create the shot-lists for the studios, organising the shipment and returns of the samples, manage all round of retouches, make sure we are in budget, etc. 
  • Work with the relevant member of the Digital Team and other stakeholders (Merchandising Team, Design Team and Production & Product Development Team as well as the stores) to manage and maintain the online and offline content and marketing calendar - Source and create digital assets such as banners, emails, video etc. in line with the key focuses - Source and request brand and product assets to support marketing and Ecommerce activity. 
  • Report on all digital campaigns and on the traffic and engagement KPIs to the business to influence learnings and future strategies  
  • Share digital customer insights and competitor activity with the business 
  • Monitor key metrics and customer behaviour to help implement improvement strategies  
  • Work with the Ecommerce Customer and Operations Co-ordinator to glean customer insight in order to improve the online customer user experience 
  • Managing the ecommerce and marketing
  • Managing graphic designer, ecommerce operations co-ordinator, customer care manager and intern. 

  To apply for this position please email your CV to Sarah Taplin at [email protected]

Ecommerce & Marketing intern

Forming a 6-month student placement to support university studies.

As the Ecommerce & Marketing Intern you will support the Ecommerce Manager and wider digital team to help administer the brand's website, ensuring the product and content are uploaded and updated when needed. You will support the team with developments of the website, from gathering assets to testing. You will also assist with ecommerce photoshoots and general day-to-day admin.

You will also share your time supporting the Digital Team with content creation, social media planning and photoshoots.

Key Responsibilities:


  • Assist with updating the ecommerce style tracker with delivery dates, allocations, shoot dates, prices etc.
  • Collate product information ready for upload to website
  • Create new products on the website and upload imagery
  • Ensure all pages on the site are updated and correct, performing regular site walks and testing to identify mistakes and/or issues
  • Ensure all allocated product is live, reporting if not so the team can address it
  • Check product information is correct and updated where necessary (prices, images, stock etc.)
  • Add related products to ensure freshness across the site
  • Assist in testing and development of the website
  • Prepare shot lists for ecommerce photoshoots
  • Assist with preparation of ecommerce photoshoots: collating samples, organising stock, packing and organising couriers
  • Creation of reports and presentations
  • Assist the wider digital team with ad-hoc tasks working across PR, social media and customer service

Marketing & Social Media:

Assist with internal and external content creation

Research current social media trends

Contribute towards the brands social media strategy and assist with social media planning

Assist on lookbook photoshoots; collating samples, organising stock, packing etc.

The Ideal Candidate:

 Applicants must be enrolled on a full-time university course with this placement forming credit for their studies. This placement is unpaid. Expenses will be covered.


  • Good knowledge of Microsoft Office
  • Strong verbal and written communication skills
  • Extremely organized and able to multi-task
  • Excellent time management skills with ability to prioritize key projects
  • A self-starter who is a creative and will thrive in a fast-paced environment
  • Strong ability to come up without-of-the-box solutions and solve problems
  • Passion for the fashion industry
  • A professional and friendly attitude is key

To apply for this position please email your CV to Sarah Taplin at [email protected]


Current Opportunities

If you would like the opportunity to join the Amanda Wakeley team, please view if there is any current vacancies listed below.

Alternatively please feel free to send a copy of your CV by email which will be kept on record for consideration in the future: [email protected]

Please note, CVs will be held on file for a maximum of 6 months after which they will be deleted in accordance to our privacy policy, which you can read in full here.